District+112+Marketing

= District 112 Marketing = **__Responsible For__**
 * 1) **Summer Mailer Materials** - Create - May, Finalize - June, Distributed - June to August depending on PTA/PTO
 * 2) **District 112 Curriculum Nights & first PTA/PTO meetings -** 1 to 2 minute spoken advertisement, given by PTA/PTO presidents (NSM Chair speaks at Wayne Thomas)
 * 3) **Write-ups for PTA/PTO newsletters** Create August, Distribute to presidents before school begins
 * 4) **Submit Buzz Book Advertisements** See chart for deadlines
 * 5) **Power School Announcements -** Start in September
 * 6) **Announcement & Link from District 112 Home Page to NSM website** - After Fun(d) Run
 * 7) **District PE teachers help with team formation** - after Fun(d) Run

__**Estimated Time Involved**__ Updating materials - 1 to 3 hours Getting materials translated - 1 hour active time Distributing materials - 20 minutes approximately 9 times from June through October

=Summer Mailer Materials & PTO/PTA Advertising Support = These materials vary based on the school: newsletter blurbs, links on calendars, flyers (paper or electronic). The table below indicates what type of support each PTA will provide.  Must be available in both English and Spanish.

First PTA || Buzz Book Deadline || Other || Emily Goldin || 432-4541 || nrotering@yahoo.com emilygoldin2001@yahoo.com ||  ||   ||   ||   || donated in 2010 ||   || PTO || Christine Feiler Stephanie Garrity || 432-4427 || hfeiler01@comcast.net SMLGARRITY@hotmail.com ||  ||   ||   ||   || Donated in 2010 ||   || Laurie Field || 926-4909 || BethLincolnPTA@aol.com lauriefield@comcast.net || Don't have || Mention event with link || first week of school ||  || donated in 2010 || Sporty moms encourage team formation || Stephani Falberg || 579-0289 || shsnower@comcast.net smfalberg@comcast.net ||  ||   ||   ||   || Donated in 2010, 1/2 page, need before labor day || will hand out flyers || Julie Schiffman ||  || hoffman16@comcast.net schiffy4@comcast.net ||  || on calendar || first week of school || PTA meeting end of Sept || Donated in 2010 ||   || Elaine Klein || 432-0521 312-813-0982 || mestones@comcast.net elainepk@comcast.net || on website || announcement on website ||  || PTA meeting mid Sept || Donated in 2010 ||   || Karen Lothan ||  || khn445@onebox.com lothan@mac.com ||  ||   ||   ||   ||   || School secretary: Angie afourlas@nssd112.org || Ilene Sherman || 926-0172 226-0945 || tracyjfz@hotmail.com igoldstein@kglaw.com || flyer || link to website || 6th grade orientations || Curr Night || 1 week Sept || advertise, recruit whenever possible ||
 * Schools || Presidents || Phone # || Emails || Sum. Mailer || Website || Back to school || Curr Night/
 * Braiside PTO || Nancy Rotering
 * Indian Trail
 * Lincoln PTA || Beth McLauglin
 * Oak Terrace PTA || Karen Falberg || 926-4033 || falberg@comcast.net || newsletter ||  || day before school starts ||   || donated in 2010 ||   ||
 * Ravinia PTO || Kirsten Laurie ||  || michaellaurie@comcast.net ||   ||   ||   ||   || maybe ||   ||
 * Red Oak PTA || Mary Snower
 * Sherwood PTO || Jill Hoffman
 * Wayne Thomas PTA || Elisabeth Stone
 * Elm Place PTO || Kris Newman
 * Edgewood PTO || Laura Kaufman || 432-5283 || laurakauf5@aol.com ||  ||   ||   ||   || Donated in 2010 ||   ||
 * Northwood PTA || Tracy Fisher

Summer Mailer Materials
2010 For Northwood:

2010 for other PTAs: For Northwood in 2009, the letter to families went out in report cards. A copy of the flyer went out in the summer mailer. Letter to Northwood Families 2009- Spanish.doc Letter to Northwood Families 2009.doc

For other PTAs: North Shore Madness Summer Mailer Announcement 2009 - Spanish.doc North Shore Madness Summer Mailer Announcement 2009.doc

** Buzz Books **

2010:

**Beginning of the Year Events** **Back to School Events:** These help build awareness but are not very productive beyond that. If the PTA/PTOs are willing to put up posters at these events, that would be enough.
 * Curriculum Nights/First PTA/PTO meetings:**

** Background: **PTA/PTOs have historically run brief write-ups of North Shore Madness in their newsletters. These should be submitted as early as possible. If submitted in early June they can get into summer newsletters. Submit by end of August for newsletters put out during the school year. The write-ups should be in both English and Spanish.// Historical writeups:
 * Write-ups for PTA/PTO Newsletters **

2010: Newsletter blurb.doc Newsletter blurb Spanish North Shore Madness.doc Newsletter blurb Silent Auction.doc Newsletter blurb Silent Auction (Spanish).doc

** Background: ** The district is very supportive of us, but very few students/families participate in this event (~ 180 total participants vs. several hundred for the Fun(d) Run). Since so few participate, don't abuse this support. Our main goal is to create awareness of the tournament and drive people to the North Shore Madness Website.
 * Power School Announcements **


 * Limitations** - The announcements must be VERY brief so the system doesn't get overloaded

Northwood specific announcements get sent directly to Collette Mosher 432-4770 cmosher@nssd112.org District wide announcements must be approved by Superintendent. In 2009 they first past through Jim Powers jpowers@nssd112.org before getting approval through LuAnn Grish (assistant to superintendent) lgrish@nssd112.org
 * Process -**

Run Thursday and Friday Prior to Event PS.doc 2009 powerschool announcements.doc
 * Historical Power School Announcements**

=** Link to North Shore Madness Website from District 112 Homepage **= After Fun(d) Run is complete, we may be able to get a brief announcement and link on the District 112 homepage. Ask Luann Grish lgrish@nssd112.org and Jim Powers jpowers@nssd112.org to have link added.

= **Asking PE Teachers to Help Form Teams and Advertise Event** = In 2008 PE teachers encouraged teams to register. In 2009 we had to place this request through the princpals. I don't know how many actually helped. Since they are very involved in getting students to register for the Fun(d) Run, don't ask for help until that event is complete. Write-up asking for PE teacher help Request for Help from PE Teachers.doc .