Direct+Marketing

= Direct Marketing =


 * Responsible for:**
 * 1) Contact Sports Organizations, explain NSM, secure commitment to distribute our materials, see if they will provide Silent Auction materials or become a Sponsor
 * 2) Contact local school districts to see if they will distribute event information
 * 3) List NSM on internet event websites
 * 4) Send Thank-you notes/email acknowledging their participation

3 to 4 hours total from April through November
 * Estimated Time Required:**

= Sports Organization Marketing =
 * What**: email blasts and/or letters that include our flyer and registration form (as a pdf document) [[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32"]] North Shore Madness flyer & Registration form 2009.pdf
 * Sponsorship/Silent Auction items:** Frequently these organization will also make a contribution to our silent auction and/or make a monetary donation. Forward these forms to them as well.
 * Who:** in addition to the organizations listed below, try reaching out to the JCCs or other basketball organizations in the area.

Eric Golmon, Senior Athletic Director, 847-579-3129 egolmon@pdhp.org

 * 2009 & 2010:** Sent out our registration packet 3 or 4 weeks before NSM. This was very good timing. Eric refereed in 2008, 2009, 2010. Brian Dumas refereed in 2008, 2009. Eric and Brian developed the tournament flows in 2008, 2009. They ordered our medals in 2008. 2009, gave us the contact info in 2010. They allow us to list them as a sponsor which opens up the places our posters and flyers can be distributed. They helped develop the rules, divisions, timing, and overall tournament. They provided the space in 2008. They should receive special mention for this and their continuing assistance. They should receive a special thank you that also goes to the PDHP board.

** Game On! Sports Camp 4 Girls **
Barb Lazarus, Owner, Game On! Sports Camp 4 Girls office: 847-229-9959, cell: 847-707-7729, fax: 847-272-5882 bflmedia@aol.com **2008:** sent an e-blast of our flyer to their mailing list, handed out our flyer at camp, provided two gift certificates for Silent Auction. We listed them on the thank you in participant’s packets and let them put their postcard in participant packets **2009:** sent an e-blast of our info sheet and registration form to their mailing list, handed out 100 of our registration form at camp, provided incentives for registering a team. Will provided two gift certificates for Silent Auction. We listed them as a sponsor on every page of the website, let them put their postcard in participant packets, listed them as a donor, volunteer, and on the silent auction items page. 2010: sent an e-blast of our registration packet to their mailing list, posted our registration packet on their website under basketball, handed out our registration packet at booths they ran in the fall. Gave us one silent auction gift certificate. We listed them as a sponsor on every page of the website, had a pile of their postcards at the registration table, listed them as a donor and volunteer, had their item in the silent auction brochure.

Full Package Athletics
Billy Welcome, boys basketball coach – main contact, 847-331-3109 bwelcome@fullpackagesports.com Matt Truding, girls basketball coach, 847-477-4021 **2008:** distributed our flyer to their players **2009:** Distributed our flyer and registration form to their players, gave 3 camp gift certificates for our silent auction, gave $200 sponsorship money. In exchange we listed them as a sponsor on every page of the website, listed them as a sponsor, donor, and volunteer on website, put their logo on back of tournament t-shirt, listed their items in the silent auction brochure, put their banner with their silent auction stuff – very visible location. 2010: Platnium Level Sponsor, distributed our registration packet via e-blast and handing it out during their practices, gave 3 camp gift certificates for our silent auction. In exchange we listed them as a sponsor with their logo and link on every page of website, listed them as a donor, sponsor, and volunteer, put their logo on top row in large size on back of t-shirt, mentioned them in all PR, devoted a paragraph to them in one PR piece, allowed them to hang 2 banners at NSM.

Small Fry
Verne Reich, coach for older kids, with Done Deal Promotions, office: 847-324-1900 verne@donedealpromotions.com Henry Pasquesi, coach for younger kids, 847-362-5608 smallfryball@comcast.net **2008:** Purchased event tee-shirts through Verne and he distributed our flyer to his 150 kids **2009:** Verne offered a discounted price on tee-shirts vs. last year’s price but still $0.75 per shirt more expensive than competitor. He asked that we consider his publicity for us and that we pay the higher price. We would need at least 3 teams to come from him to make this a break even situation. Don’t know if they distributed our flyer.
 * 2010: ** Did not approach them.

Joy of the Game
Mike Weinstein, 847-498-6646, owner coachweinstein@joyofthegame.com David Adelman, 847-498-6646, right hand man Coachadelman@joyofthegame.com **2008:** Agreed to be Title Sponsor for $1500 as a favor to the Sachs family. Strong personalities in the PTA fighting over the posters led to Mike backing out of the money commitment. They distributed our flyer to their mailing list and provided 4 referees from 8:45 am to 3 pm. In exchange they were advertised as the title sponsor in all PR, posters, flyers, t-shirts, banner. **2009:** did nothing **2010:** did not approach them

Hi Five Sports Club
Marv, main contact – 847-229-9555 tuckmonster@aol.com **2009:** did nothing. Will not work with us if Full Package is

Thank you Acknowledgments
Here's an example of a thank you note to a sports organization = **Internet Advertising ** =

This site lists basketball tournament for K-8 students. We had a team register after viewing this site in 2009. It is difficult to update this site so wait until you have critical details to list it and get it right the first time. **Metromix Planner [|www.metromix.com/listings]** **Neighborhood Circle** [|**www.Neighborhoodcircle.com]
 * Infosports:** ** [] **
 * User ID:** northwoo
 * Password:** gohusky
 * Additional places to consider (not done in 2008, 2009)**