Posters+and+Logos+-+Design

= North Shore Madness Logo = 3 different "logos" are needed:
 * 1) Marketing logos: for inclusion on marketing/solicitation materials, needed by spring
 * 2) Flyer logos: for the poster/flyer, created with the flyer needed by July
 * 3) t-shirts logos/designs, needed 4 weeks before the event

This is how the event is branded, so the difference from year to year should not be too dramatic. The biggest difference should be in the t-shirts. Leslie Apter is the graphic designer who has created all our logos: lesapter@comcast.net 847-433-9480 847-254-0319


 * Marketing logos:**


 * Posters:**
 * 2008** [[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/3 on 3 Flyer - Final 8-27-08.pdf"]] 3 on 3 Flyer - Final 8-27-08.pdf[[image:http://www.wikispaces.com/i/mime/32/application/msword.png width="32" height="32" link="file/view/el Torneo de 3 en 3 de Baloncesto.doc"]]
 * 2009** el Torneo de 3 en 3 de Baloncesto.doc[[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/3on3nbpd.pdf"]] 3on3nbpd.pdf


 * T-shirts:** [[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/tshirt 2008.pdf"]] tshirt 2008.pdf
 * 2008** [[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/nsmshirt09front.pdf"]]
 * 2009** nsmshirt09front.pdf[[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/tshirtback09.pdf"]] tshirtback09.pdf

=Posters/Flyers =

**Posters vs. Flyers**
Flyers are needed before posters so they can go home in summer mailers. While it would be great to have these be identical, in the past we've delayed the final version of the poster in hopes of getting a title sponsor. If we can get a title sponsor by June, then we can finalize the posters early on.

** Content **
1. In order for other park districts and school districts to distribute the poster, it needs to say that the Park District of Highland Park is sponsoring the event. 2. Get approval from Northwood Principals prior to printing. 3. If radically reworking the poster content, get approval from Superintendant prior to printing. 4. Try to keep it simple. Consider having a separate flyer/poster for the silent auction.
 * 2008 Flyer** [[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/3 on 3 Flyer - Final 8-27-08.pdf"]] 3 on 3 Flyer - Final 8-27-08.pdf **2009 Flyer**[[image:http://www.wikispaces.com/i/mime/32/application/pdf.png width="32" height="32" link="file/view/3on3nbpd.pdf"]] 3on3nbpd.pdf

** Creation **
**Designer:** Leslie Apter is the graphic designer who has created all our posters: lesapter@comcast.net 847-433-9480 847-254-0319 · The PDF of the poster · The Quark file of the poster · Send the logo file in whatever format it is inserted into the Illustrator file. Which file is attached can be determined by going into the Usage tab in Illustrator and seeing what file is shown. Send this file separately or as an attachment to the Illustrator file. · All the fonts used in the poster Additionally, the artist should go into illustrator and outline everything so that the fonts are treated like pictures, not individual fonts.
 * Size and Paper:** We've done Tablet size (17"x11") posters with black print on Astro Brights Orange. Approximate weight: card stock.
 * Cost:**  ~ $120 for 200 posters
 * Timing -** Try to finalize the poster by early August: determine if you have any sponsors that need to be included on the posters.
 * Number Needed** – 200. It is expensive to create a second run of posters, so order the number you need the first time. 200 is plenty for all the schools and surrounding communities.
 * Printer:** Ken’s Quick Print, 847-831-4410, 1500 Old Deerfield Road, Highland Park, IL 60035
 * Working with Printer:** We’ve had problems in 2008 & 2009 with the file not printing properly the first time. When sending the file to Ken’s Quick Print, ensure the graphic artist includes all the following with the file: